Lauren O'Neil - Saturday Feb. 15, 2014 16:38 ET

Canadians dominate Olympic conversation on social media

Canadians are prolific in sharing Olympic content on Facebook, Twitter

Snowboarder Mark McMorris
Canadian snowboarder Mark McMorris is the most buzzed-about Olympian on Twitter this week

If social media activity can accurately gauge which Olympic events people are the most interested in, Canadians really "like" figure skating — and we're not afraid to show it.

A new data map released by Facebook this week reveals that Canada is one of the chattiest countries when it comes to the Olympic games.

Alongside Russia and the United States, Canada had a "very high" amount of daily Olympic mentions on Facebook during the first week of the Games — more than any other country in the world.

And it would appear as though many of those updates were about figure skating.

According to another map displaying the most buzzed-about Olympic sports by country based on Facebook mentions, the sport has captivated Canada.

Figure skating is in fact the number one most-buzzed about sport worldwide on Facebook right now, popular in Russia, the United States, Australia and many parts of Europe and Africa.

As for which athletes are the most buzzworthy, Facebook has determined that U.S. snowboarder Shaun White takes the top spot, followed by British snowboarder Jenny Jones and skater Michael Christian Martines from the Phillipines.

Canadian freestyle skier Alex Bilodeau ranked as the fourth-most mentioned athlete worldwide after earning a gold medal in Monday's Freestyle skiing men's moguls event.

On Twitter, however, it's Canadian snowboarder Mark McMorris who takes the top spot for most mentioned athlete, followed by U.S. snowboarder Sage Kotsenburg and Jenny Jones.


A daily interactive map provided by the social network breaks down the volume of Olympic-related tweets by country, once again proving that Canada loves to talk about the Games.

For the past nine days, Canada has maintained a steady spot in the top 10 list of countries Tweeting about the Olympics. As of Saturday, Canada had the fifth-highest amount of Olympic content being shared.

How much of a role does social media play in your Olympic experience this year? Share your thoughts below.

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