The Associated Press - Monday Sep. 30, 2013 15:33 ET

U.S. takes cue from Canada, unveils blue Olympic mittens

Blue USOC mittens have "Go USA" printed on palms

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Like the Canadian red Olympic mittens, the USOC is launching a similar campaign, only with blue instead of red. (Canadian Press)

The U.S. Olympic Committee is taking a page from the red-mittens craze Canada sparked at the 2010 Vancouver Games.   

The USOC will start selling its own blue mittens — with the words "Go USA" embroidered on the palms — on Oct. 29. They'll go for $14 a pair on the USOC website.   

Proceeds from the sales will help U.S. athletes travel and train for competitions in the lead-up to the Sochi Games.

USOC spokesman Patrick Sandusky acknowledges this isn't the first time the United States has borrowed an idea from Canada.   

The USOC hopes the mittens will be as big a hit for the U.S. teamas they were for Canada.   

The Canadian red mittens were a phenomenon during the Vancouver Olympics, with shoppers snatching up the patriotic fashion accessory with such enthusiasm that the trend even reached Oprah Winfrey, who distributed the mitts to her studio audience.

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